As a managing principal and member of the board of directors for Oliver Wight Americas, a global <a href="http://www.oliverwight-americas.com/our_approach/index.htm">business process improvement</a> firm with a 40 year history, Colleen "Coco" Crum has contributed to advancing the methodology of successfully integrating demand and supply processes inside a business enterprise and throughout the supply chain. She is the co-author of three books.