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Antony Dutton

Antony Dutton is CEO of Aaromba Technologies. Aaromba uses best of breed technology and methodology for solutions to improve sales and marketing for CRM software including Microsoft CRM Software and Goldmine CRM Software. <a href="http://www.aaromba.com" title="http://www.aaromba.com" target="_blank">http://www.aaromba.com</a>
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CRM Software – Finding the Right Solution

CRM software solutions have progressed considerably in recent times While the key ingredient in a successful system is always the design and planning, the software solution can also make or break your CRM
One of the challenges in implementing ITIL in established organisations is that they already have processes and procedures in place for the business A new company or division of a company however is in a position to determine the services required from IT, agree service levels with the business and then implement them
ITIL is the accepted service management service framework for best practices for the provision of Information Technology services and is a basis for aligning business needs with IT ITIL was established by the UK government and is currently in its 3rd version
To effectively implement service management software and ITIL service desk, communication between IT and its customers is vital Merely looking at the business / IT interfaces without going back through the components of the service chain (agreements with Suppliers and other departments that support the services) is not good practice
Implementing a service management software tool, getting the facts over time primarily will give you an excellent ITIL service desk implementation Tracking and resolving incidents is one of the major goals of a service desk software solution
At its core Customer Relationship Management (CRM) is a business strategy and underlying that strategy is a number of CRM software applications, including marketing and customer service Companies use these applications to make their customer management more efficient, more customer centric to satisfy their customers’ service requirements

CRM Software is fast becoming a key business strategy that many companies rely on to streamline their sales, marketing and customer service processes Choosing the CRM application that is right for your business now and into the future is a critical step to take

In considering CRM software, often an organisation short lists three CRM applications to be presented to its users Evaluation should not be based heavily (if at all) on the users liking the look and feel of the interface (GUI)
The cost of ownership and return on investment of your CRM software depends on your requirements initially and over time As your business changes, so do your CRM requirements
Customer relationship management (CRM) can be described as the art or science of using information to find, acquire and retain customers It covers a wide range of people, processes, and technology questions associated with marketing, sales, and service







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