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Antony Dutton
Antony Dutton is CEO of Aaromba Technologies. Aaromba uses best of breed technology and methodology for solutions to improve sales and marketing for CRM software including Microsoft CRM Software and Goldmine CRM Software. <a href="http://www.aaromba.com" title="http://www.aaromba.com" target="_blank">http://www.aaromba.com</a> 
By Antony Dutton
Published on 07/30/2011
 
In considering CRM software, often an organisation short lists three CRM applications to be presented to its users Evaluation should not be based heavily (if at all) on the users liking the look and feel of the interface (GUI)