Top 5 SEO Mistakes That You Do
http://www.thinktankarticles.com/articles/13615/1/Top-5-SEO-Mistakes-That-You-Do/Page1.html
Randy Mark
Google Adwords Certified Professionals and experts in <a href="http://www.ladsolutions.com/services/search-engine-optimization.php">http://www.ladsolutions.com/services/search-engine-optimization.php</a> search engine optimization Services can help you with some latest strategies and tools to optimize you PPC campaign management. Visit us for any kind of assistance or query for free at <a href="http://www.ladsolutions.com">http://www.ladsolutions.com</a> http://LADSolutions.com By Randy Mark
Published on 04/15/2010
Search Engine Optimization (SEO) is an upcoming field which is helping develops and grow business like never before With the onset of the internet age, more and more companies are going online with their products and services
Search Engine Optimization (SEO) is an upcoming field which is helping develops and grow business like never before. With the onset of the internet age, more and more companies are going online with their products and services. Several starts up companies are even operating directly from their websites without even opening their own offices. In this fiercely competitive world, it is extremely important that your company website gets a page rank which is better than that of your competitor's sites in well-known search engines like Google, Bing, Ask Jeeves or Yahoo.
However, SEO being a very vast and diverse field, there are bound to be mistakes by the SEO professional or the company in positioning their website amongst the millions of other pages. If your site does not possess the necessary appeal or information necessary to capture an audience, it can lead to potential loss of clients and such incidents spoil the reputation of your website amongst search engine page ranks.
Thus it is important to avoid following mistakes:
1) Vague Titles and Content
Page ranks are based on the relevance of the content of your webpage to the criteria which is searched for by the customer. If your content is vague and not related to the title of your page or vice versa, then the page rank allotted to your webpage will be low. Thus, it is advisable to make sure that the titles and the following content are in agreement and is about the service or product that the company is offering. Also, the title should be such that it should grab the attention of the visitor and induce him into spending more time on the page.
2) Bland or Irrelevant Content
As is well known, "Content is King". The prime focus of the SEO project should be that the content on offer on the pages is relevant to the purpose of the site. Also, the content should not be bland with only praises for the products or services of the company. The content should be such that the viewer is enthused into knowing more about the company or using its services.
3) Complex Articles
Not all viewers are literary geniuses. This should be kept in mind when designing the layout and content of the website. The content and page layout should be refreshing, with easy to read and useful information and valuable content. Certain tactics like use of bold and italics tags can increase the keyword density of the page which would lead to better chance of your page turning up in the top results of search engines.
4) Misuse of Keywords
Keywords are basically used to put relevance to the content of the site in the view of the search engines. However, misuse or rather unnecessary use of keywords, without the supporting content or service can lead to the search engines assigning a lower rank to your page. Thus, keywords should be used only in context of the content.
5) Tricking Search Engines
The search engines today are very smart and can record information in its database. Using techniques such as masking and clouding can cause the site to be banned by the search engine and the page won't turn up in subsequent searches.
However, SEO being a very vast and diverse field, there are bound to be mistakes by the SEO professional or the company in positioning their website amongst the millions of other pages. If your site does not possess the necessary appeal or information necessary to capture an audience, it can lead to potential loss of clients and such incidents spoil the reputation of your website amongst search engine page ranks.
Thus it is important to avoid following mistakes:
1) Vague Titles and Content
Page ranks are based on the relevance of the content of your webpage to the criteria which is searched for by the customer. If your content is vague and not related to the title of your page or vice versa, then the page rank allotted to your webpage will be low. Thus, it is advisable to make sure that the titles and the following content are in agreement and is about the service or product that the company is offering. Also, the title should be such that it should grab the attention of the visitor and induce him into spending more time on the page.
2) Bland or Irrelevant Content
As is well known, "Content is King". The prime focus of the SEO project should be that the content on offer on the pages is relevant to the purpose of the site. Also, the content should not be bland with only praises for the products or services of the company. The content should be such that the viewer is enthused into knowing more about the company or using its services.
3) Complex Articles
Not all viewers are literary geniuses. This should be kept in mind when designing the layout and content of the website. The content and page layout should be refreshing, with easy to read and useful information and valuable content. Certain tactics like use of bold and italics tags can increase the keyword density of the page which would lead to better chance of your page turning up in the top results of search engines.
4) Misuse of Keywords
Keywords are basically used to put relevance to the content of the site in the view of the search engines. However, misuse or rather unnecessary use of keywords, without the supporting content or service can lead to the search engines assigning a lower rank to your page. Thus, keywords should be used only in context of the content.
5) Tricking Search Engines
The search engines today are very smart and can record information in its database. Using techniques such as masking and clouding can cause the site to be banned by the search engine and the page won't turn up in subsequent searches.